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New Sales Team Member Highlight- Pete Aitkin
In July, our Precision Sample team welcomed Vice President of Client Development, Pete Aitkin. Pete brings to Precision Sample...
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The Sample Supplier Trifecta
Choosing a sample supplier can be a daunting task for any researcher. After winning a game-changing project from...
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Ensuring Success in Student-Led Projects
Precision Sample sits on the advisory board of the Master of Science in Marketing Research Program at Michigan...
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Tips and Tricks to Reach Low Incidence Audiences
If you have spent more than a week in the market research industry, chances are you have encountered at…
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The Quirk’s NYC Event Recap
We are still buzzing from the Quirk’s Event for marketing research and insights professionals that took place in New…
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Americans more interested in clinical trial participation as COVID-19 boosts awareness
We conducted a quantitative study with our partners at Continuum Clinical last week that shows 68% of US adults diagnosed with…
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Understanding Shoppers in the New Normal
In this time of immense uncertainty, we here at Precision Sample have been working in partnership with several clients…
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Microsoft Word does not Make you a Poet
Having access to Microsoft Word doesn’t make you a poet. In a similar way, having access to automated…
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Best Survey Practices: Respondent Engagement
In our last blog, I discussed some of the benefits of conducting mobile surveys as well as the positive effect…
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Why Mobile is Dominant in Market Research and What’s Next
As technology continues to evolve, it is essential for practitioners within the market research industry to adapt to emerging…
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