Full Speed Automotive gains access to non-customer survey data
FullSpeed Automotive was internally managing customer satisfaction surveys conducted through an online panel. They were able to get information from clients but had no ability to gather non-customer survey results.
They needed to find a solution that could help them effectively collect both customer and non-customer survey data, allowing for comparison to better inform business decisions.
• Business Decision Makers
• Easy to work with
• Clean data
FullSpeed Automotive decided to partner with Precision Sample to gain direct access to non-customer survey data. Adding non-customer survey data allows FullSpeed Automotive to compare non-customer information with their own robust customer data sets to help develop a more comprehensive understanding of the marketplace.
“With Precision Sample, we have a better feel for new ideas, how they will impact current customers, and how they would appeal to new customers,” said John Vitagliano, VP Marketing at FullSpeed Automotive.
Precision Sample uses their deep expertise to guide a more consultative approach on each project. Clients’ business goals are the driving force behind their strategies for survey screening and targeting.
“It’s a dialogue, a discussion, a partnership – we talk about what we want to get done and they help us get there,” John said.