Strata chose to partner with Precision Sample for their international IT study. The decision was, in part, due to Precision Sample’s willingness to commit to a high rate of survey feasibility.
“We chose Precision Sample because they promised a better feasibility rate. They spent more time being attentive to the screening of the candidates. We really valued how hard they tried to get a good sample for us, particularly in difficult markets,” said Tracy Chong, President & Brand Economist of Strata Insights Inc.
Strata was also pleased with Precision Sample’s ability to manage difficult foreign markets in delivering vetted, high quality survey responses.
“They did a great job of managing China, which is a difficult market for everybody in the category,” Tracy shared. “Precision also was really good about assisting with the translation process.”